About me

You want to grow your business and create large-scale impact. I help entrepreneurs like you take that next step.

As an entrepreneur, investor, and mentor, I’ve supported several start-ups and scale-ups over the past years in realizing their growth potential. Through Impact Ready, I help you define the right strategy, strengthen your sales proposition, and build the structure your company needs for sustainable growth.



My background? I studied Public Administration and Organization Science at Utrecht University (USBO) and started my career at a water utility company and an IT consultancy firm. I quickly discovered my passion for entrepreneurship and growth strategies. I co-founded iwell and helped grow the company into an organization with 80 employees and €30 million in revenue. Today, I advise businesses in Europe and South Africa on scaling, raising capital, and building strong, impactful organizations. I am also a mentor at NLgroeit, where I assist entrepreneurs in making the right decisions during their growth process.

Outside of work, I’m always active. You’ll find me on my road bike, mountain bike, or in the winter on the ice. I enjoy a healthy, energetic lifestyle and am always looking for new adventures. Want to discuss the next step for your business? Let’s talk!